What if the next thing you remove is the thing that changes everything?
Twice a week, we break down how the best operators, founders, and teams grow — not by adding more, but by cutting what doesn't work. A four-minute read.
Tuesdays — The Subtraction. One deep case study.
Fridays — The Cut List. Five things to stop doing.
Free. Twice a week. Unsubscribe anytime.
What you get
Case Studies
Real stories of companies that grew by cutting. Products, features, markets, processes. What they removed, why, and what happened next.
Frameworks
Actionable models for deciding what to cut. The Subtraction Audit. The 80/20 Razor. Tools you can use Monday morning.
The Cut List
Every Friday, five specific things to consider cutting from your business. Tactical, not theoretical.
The subtraction thesis
Apple killed the Newton, the floppy drive, and the headphone jack — and became the most valuable company on Earth.
Costco carries 3,700 SKUs. Walmart carries 120,000. Costco's revenue per square foot is 2x higher.
In-N-Out has had the same menu since 1948. They do $4.5M per location — double the industry average.
The pattern is everywhere once you see it. We help you see it — and act on it.
Who this is for
— Founders trimming product lines to find focus
— Operators drowning in meetings that produce nothing
— Marketers spread across too many channels
— Leaders who know "do more" isn't the answer anymore
Less noise. More signal.
Join operators who grow by doing less, better.
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